Visit us at the Alpharetta City Center in downtown Alpharetta.
Address
241 Market Street Alpharetta, Ga 30009
Store Hours
Monday - Thursday
11 am - 5 pm
Friday & Saturday
10am - 6pm
Sunday
Noon - 5pm

Everything you see here is hand-picked by me (yes, I’m picky 😉) with real life in mind- cute clothes, fun gifts and those little “oh I NEED this” finds. If you’re looking for something specific and don’t see it online, DM me…there’s always more hiding in-store 🛍️✨
Shop Now
Wrap yourself in Showgirl energy with this garment-dyed Comfort Colors sweatshirt. Made from ultra-soft, midweight cotton, it features a lived-in vintage texture from day one. The relaxed unisex cut gives you room to layer, while the double-needle stitched hems and ribbed cuffs keep it durable. • 80% cotton / 20% polyester ring-spun fleece (or 100% cotton, depending on maker) • Pre-shrunk, garment-dyed for that softly faded effect • 1×1 rib knit collar, cuffs, and waistband • Twill tape at back neck for added comfort and durability • Unisex sizing (order your usual for a relaxed fit; size down if you want it more fitted)
Final sale.
Because shopping small should feel personal. Every piece at Southern Local is hand-picked with intention-things that are easy to wear, fun to gift and make you feel good the moment you put them on. We focus on quality, versatility and that feel-good factor you don’t always get from big-box shopping.
When you shop with us, you’re supporting a woman-owned small business that truly cares about community, connection and creating a fun, welcoming experience- both in-store and online. We’re always happy to help, style or hunt something down for you, because that’s just how we do things around here 🤍
Brit
About the Owner 🤍
Hi, I’m Brit- the owner and heart behind Southern Local. I started this boutique 9 years ago with the goal of creating a space that feels warm, fun, and approachable for everyone…kind of like shopping with a friend who gets it. I personally hand-pick every item you see, always thinking about real life- busy days, casual plans, gifting moments and everything in between.
Southern Local is more than just a shop to me- it’s a community. Whether you’re popping in-store, shopping online or sending a DM for help finding the perfect piece, I’m so glad you’re here and part of it 🤍
Visit us at the Alpharetta City Center in downtown Alpharetta.
Store Hours
Monday - Thursday
11 am - 5 pm
Friday & Saturday
10am - 6pm
Sunday
Noon - 5pm